How MSEs can expand their business by exporting

• Contents

One way to boost business and minimize the impacts of the crisis is to bet on international trade. Exporting is a way to expand the customer base and sales of small and medium-sized companies, providing a considerable increase in profits in the long run.

DEMISTIFYING

It is necessary to put an end to the idea that international trade is an exclusive field for large companies, as it is little explored, and in many cases not even considered as a possibility for micro and small companies. However, foreign trade can be a profitable option for micro and small entrepreneurs, because regardless of the size of the enterprise, the product offered and the suitability for this operation are the points that define the success of the operation.

According to the Brazilian Export and Investment Promotion Agency (Apex), in 2019, 32% of Brazilian exporting companies were MSEs (micro and small companies). This reinforces that exports can help maintain revenue in times of crisis, as they are not dependent on a single country or economy, and with this, it is also possible to create an enterprise aimed only at the international market.

MAKE THE RIGHT CHOICES

Planning is necessary so that the company does not suffer financial losses. The objectives need to be clear, in addition to the need for different actions to internationalize your brand. For this, it is necessary to inform yourself about export laws, taxes, commercial agreements, adequacy of products and pricing.

Another essential point is the choice of transport logistics that best suit your products: transport can be done by sea, river, rail, road, and air. To choose the ideal transport, count on B2BFreight, the platform where you make your online quote, book, and pay in just a few clicks.

RESULTS

It is important to remember that exporting is a medium to long-term process and that new challenges are expected over time. To overcome barriers that may arise, determination, follow-up and good partnerships will definitely make a difference.

Aiming to help MSMEs to have easier export operations, B2Brazil launched the B2B Academy, a knowledge portal focused on international trade. In it, you will find courses, tutorials, e-books, and other tools to enable you to have excellent results with international trade.

Good Business!