How can micro and small enterprises export?

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From now on, it is important to know that there are two ways for your company to start exporting: directly or indirectly. In this article we will explain each one of them to help you decide which is the best option for your company.

Direct export

In the case of direct export, your company is fully responsible for all the processes that go from the manufacture, export, payment and transport of your product without the interference of an intermediary. It is essential that your company has a team dedicated exclusively to foreign trade, with employees trained in:

• Market research: knowing the demand for your product around the world is essential;

• Negotiations: your company will be responsible for negotiating with international buyers;

• Documents: there are several necessary documents, in addition to understanding the specifics of each country;

• Packaging: Some countries require some specifications on the packaging of some products. It is important to know it so that your packaging suits your target market;

• Transport: your company will be responsible for shipping the product to the destination country.

Another important point is that you must know how to price your products so that exporting is profitable for your company.

The main advantages of this type of export are:

• greater recognition of your brand internationally;

• more autonomy for your company in the search for partners and strategies;

• control of sales and contacts with its customers;

• greater chance of profit in the long term, since there are no intermediaries to pay.

However, there are still risks in this negotiation, the cost is higher due to the need to invest in a qualified team and in the entire logistics process and the process can take longer than when done by a specialist in foreign trade.

Indirect export

To export indirectly, you can hire the services of an intermediary in the negotiations, which can be a consortium of exporters that work in the market sector of ​​your product, a trading company (company specialized in import and export) or through commercial companies that operate in the market of the country you want to export.

The main benefits are:

• agility and speed, since it is not necessary to prepare a team and all the knowledge and experience;

• a lower investment in the short term, as you will not need to assemble a team, do market analysis, invest in marketing, participate in fairs and business roundtables;

• being able to speak with companies in your language, your time and your culture.

However, your company misses the opportunity to learn more about the market, to internationalize the brand and to earn higher profits by paying an intermediary (lower risks but probably lower returns).

Knowing about the types of export is essential for companies that want to operate in the international market, since the decision for one type or another can make a big difference in the result for your company, depending on the moment in which it is.

Trade Solution 4.0

In addition to offering several simplified solutions for companies that want to export, B2USA has developed the Trade Solution 4.0. Through this exclusive solution, your company can expand its international business with a model that combines online and offline strategies, with a dedicated multidisciplinary team and with full access to the largest B2B portal in Americas.

Count on a team of specialists to plan and work on the best strategies for your company to be successful in exports, in a 100% personalized way for your business and needs.

Access now: Trade Solution 4.0 and learn more!