Sales Data Analysis: what it is and why should I use it?

• Contents

The analysis of sales is a term refered to the process of analysis of the entire sales process, or even to the analysis of a specific part. The results numbers helps to build a more assertive sales planning and, consequently, to have more expressive and constant results. However, typically with the concern of selling immediately, analyzing data almost always takes a back seat.

Why should my company use data analytics?

Often small changes in the process can have a big impact on the results.

By frequently analyzing sales data, you can increasingly understand patterns, strengths, areas for improvement, and how to achieve desired goals. Analytics tools help visualize and interpret the numbers throughout the process, allowing you to design strategies that make your sales more efficient.

We separated 8 reasons why you should use data analysis:

​1. Save time

By understanding which actions are not generating results, you can correct problems or define a new path to achieve goals. And stop wasting time and effort without results.

2. Increase your "warm" contacts

By understanding which stages of your sales process are your biggest difficulty, you can also understand what you should do to improve the quantity and quality of leads and make them more engaged and prepared.

3. Increase your conversion rate

Analyzing the entire sales process, you know the average and the ideal number of contacts with each lead to close a deal. From there, make tests and improvements to increase conversions.

4. Lower your cost of customer acquisition

If you understand well each stage of your sales journey, and the conversion at each stage, you can be clear about how much you spend to have new customers and how to improve your return and even shorten the process.

5. Motivate your sales team

By choosing your salespeople well, and training them about your product, your brand, differences, your market, your target customer, and your goals, they will feel more like part of the process. If the salesperson understands the numbers and steps, they can know where to improve and motivate themselves.

6. Decrease your training time

With all the data clear and analyzed, it's easier to get straight to the point when training your team on the likely difficulties they will encounter. And also presenting success stories.

7. Clearly visualize the results of changes

Researching and understanding your competition is very important. But more important is to look “inside the house” and understand how the changes made affected the results and how to improve even more.

8. Understand your performance and get ahead

If you know the numbers of your sales process, each step, analyze and interpret, it is easier to know what you need to reach the expected result and to anticipate, taking the necessary measures, in case something is not going well. Daily tracking allows for faster actions.

We conclude that as fundamental as having a clear goal for everyone involved in your company's sales process is to respect and remember that the numbers along your sales funnel directly influence the final result.

Carrying out tests to understand behaviors, knowing their difficulties and how they can be improved and knowing what works well for your potential customer, make your company more efficient, controlled and with better results.

International Opportunities

Now that you know what to do to analyze better your sales results, what about make the teory real and use our tips with international buyers?

B2Brazil is the largest platform for B2B business in Latin America, with a base of more than 200 thousand registered companies, which helps your company to participate in international trade. 

Register for free now and start receiving business opportunities to export your products!