Discover the Largest Importers of Brazilian Cachaça in 2023

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What is the origin of cachaça and how has it conquered the world?

Cachaça, pinga, mé, branquinha, aguardente, birita… in Brazil, there are several names for the globally known and typically Brazilian cachaça. However, we are talking about the same fermented and distilled sugarcane juice that undergoes a process before becoming this high-alcohol content beverage so appreciated in Brazil and that has already conquered the world, including with the “caipirinha” drink made with cachaça, lime, and sugar!

Shall we understand how this beverage continues to conquer global palates and open new international markets?

Its history originates in the 16th century, during the Brazilian colonial period, when cachaça was produced as a way to reuse molasses that did not crystallize. The beverage quickly became widely used in the diet of slaves and, soon after, as a commodity for barter on the African continent.

Why is cachaça internationally popular?

Brazilian culture plays a fundamental role in the popularity of cachaça abroad through the association of the drink with the relaxed and festive Brazilian lifestyle at certain times of the year, making it a natural choice for consumers who wish to experience a bit of the culture, Brazilian vibe, and tropical climate. Additionally, the versatility of cachaça in Brazilian cuisine, from caipirinhas to typical dishes like feijoada, contributes to its reputation as an authentic and versatile drink.

What are the main destinations for Brazilian cachaça?

According to data provided by the Brazilian Ministry of Economy and disclosed by the Brazilian Cachaça Institute, IBRAC, the main destinations for Brazilian cachaça exports are the United States, Germany, Portugal, France, and Italy, with São Paulo, Minas Gerais, and Pernambuco being the most prominent producers.

USA

The United States is one of Brazil's main trading partners, a destination for a large portion of brazilian exports of various products. The American fascination with Brazilian culture and the trend of exploring international cocktails make cachaça occupy a privileged position in this market. The popularity of the caipirinha in high-end bars and restaurants, along with the presence of Brazilian festivals, such as Brazilian Festival, in cities like New York, Los Angeles, and Miami, has expanded the recognition of the beverage. Brazilian exporters have invested in targeted marketing and partnerships with local distributors to not only increase exports but also promote cachaça as a sophisticated and premium choice.

Moreover, adapting to specific American regulations for alcoholic beverages represents a challenge that has been overcome through continuous collaboration between Brazilian producers and partners in the USA. This strategy ensures a solid and expansive presence of Brazilian cachaça in the North American market, paving new ways for the beverage to win over more admirers around the world.

Learn how to export alcoholic beverages to the USA here!

Germany

Who has never heard of the Oktoberfest and the traditionality of German beer? Known for its appreciation of quality beers and wines, Germany has shown a growing interest in Brazilian cachaça. The curiosity of Germans for exotic flavors and the increasing popularity of cachaça-based cocktails, such as the caipirinha, in bars and local festivals may explain part of this fascination. Additionally, the German market is known for valuing authenticity and sustainability, aspects that Brazilian cachaça producers have emphasized when promoting organic and artisanal drinks. Brazilian exporters are increasingly aware of European import regulations, which facilitates the entry of cachaça into this demanding market.

Portugal

The historical and cultural ties between Portugal and Brazil make the country a naturally receptive market for cachaça. This, combined with the presence of a large Brazilian community in the country, contributes to maintaining demand and also helps introduce Portuguese to the various ways of consuming cachaça. Restaurants and bars specialized in Brazilian products are increasingly gaining strength in large cities, thus making cachaça accessible to both nostalgic Brazilians and curious Portuguese. For exporters, Portugal serves not only as a final destination but also as a gateway to other European markets, given its strategic position and ties with other European Union countries.

France

France, the birthplace of renowned beverages like champagne, has been increasingly opening space for cachaça. The appeal of the caipirinha, along with the French interest in discovering and appreciating distilled spirits from around the world, makes Brazilian cachaça appear as an intriguing novelty. Additionally, Brazilian cultural events, gastronomic festivals, and partnerships with French chefs help promote the drink in the country. Finally, France, which has a strict quality standard, challenges Brazilian producers to maintain a high level in their products, thus favoring the export of premium cachaças.

Italy

Italy, with its rich culinary tradition and appreciation for distilled beverages, represents a promising market for cachaça. Italian interest extends not only to the caipirinha but also to the use of cachaça in cooking and as an ingredient in innovative cocktails, creating a new wave of appreciation for the drink. Italians are known for valuing the history and tradition behind each food and beverage, hence, they are attracted by the rich history behind cachaça and the diversity of flavors it can offer. For exporters, understanding local preferences and presenting cachaça as part of the Brazilian lifestyle are keys to conquering this market.

What is Brazil's productive capacity and its impact on the economy?

According to the Brazilian Ministry of Agriculture and Livestock, MAPA, Brazil's productive capacity is approximately 1 billion liters of the distillate per year, which moves R$10 billion in the economy, favoring the creation and maintenance of thousands of direct and indirect jobs. There are more than 5,500 brands registered with INPI (National Institute of Industrial Property), and regarding exports, more than 77 countries have already received brazilian cachaça, and this number continues to grow.

What are the requirements for exporting cachaça?

To export cachaça, however, producers must pay attention to some basic requirements, such as the registration of establishments, with a validity of 10 years, and the registration of products, these steps being controlled by MAPA, which may require some documents, such as the Certificate of Origin, the Free Sale Certificate, the Laboratory Analysis Certificate, among others. In other words, the cachaça that arrives in your country has already gone through various safety and quality criteria!

What are the forecasts for the cachaça market?

It's important to remember that the forecasts for the cachaça market are optimistic, with expectations of continuous growth both in the Brazilian and international markets. The increasing interest in artisanal and authentic products, along with the growing popularity of Brazilian culture around the world, should further boost the demand for cachaça in the coming years!

Do you know how is the better way to negotiate with exporters? Learn more with our tips!

How can Brazilian cachaça consolidate its position in the global market?

Moreover, the diversification of the cachaça market, with the emergence of new brands and premium products, has the potential to attract high-income consumers and consolidate the position of Brazilian cachaça as a world-class beverage.

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