Languages
12/04/2024 By Luana Oliveira 3 Minutes
In today's digital age, the internet serves as a vast showcase for businesses, continually expanding its reach and potential to boost new ventures and strengthen established companies. Creating a professional website is essential for any company aiming to achieve new heights, as it acts as a storefront for your business and facilitates customer engagement by providing a professional profile and reliable opportunities.
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Statistics show that Google is the primary tool entrepreneurs and the general public use when seeking assistance. Among micro and small enterprises, 63% research prices and suppliers on the platform before making purchases.
When it comes to international trade, having a website in multiple languages is crucial. While English is widely used online and in business, languages like Spanish and Mandarin can also be strategically important.
With over 4.5 billion people connected to the internet worldwide, your brand and products can reach a significantly larger audience by appearing in search results in various languages.
Discover how outsourcing foreign trade tasks can complement your multilingual strategy. Read more on Why Outsource Foreign Trade.
Would you purchase from a site where you don't understand the content? Customers feel more secure when communicating in a language they are proficient in. Demonstrating your commitment by providing information in the visitor's language gives you an edge over competitors.
Each additional language on your site increases the number of countries your business can engage with, potentially converting them into clients. Compared to the expenses of international travel or participating in trade fairs, and considering the business it can generate, the return on investment is substantial.
A multi-language website enhances your company's credibility, boosts visibility, and increases the likelihood of being recognized, thereby strengthening your brand not only in your local market but also internationally.
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Incorporating forms on your site and utilizing tools like Google Analytics allows you to monitor visitor behavior, including their origin, click patterns, and browsing duration. Such insights enable you to better understand your audience and tailor strategies to convert visitors into customers.
A multi-language website serves as a versatile marketing tool. Beyond functioning as an online catalog of your products—where high-quality images are essential—it allows for cost-effective and targeted advertising campaigns.
Transform your business digitally and grow your international footprint. Explore the benefits of digital entrepreneurship on our article.
By implementing these features, your website can become a powerful tool in expanding your business's reach in the global market.
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